One of the most valuable lessons I ever learned was that life's most profound experiences aren't always the ones we create - they're the ones we see through a different lens. Quite literally, in my case. What started as a signature accessory (yes, I am that person who wears sunglasses everywhere, at any hour, indoor, outdoor, day, night) evolved into something more meaningful. Each pair of frames became a filter not just for light, but for perspective - the world takes on a different character when you're willing to view it through a new lens.

This philosophy is what was the genesis of Palmiers. I wanted to create something that would transform how people experience their own stories and adventures. Not just eyewear, but a lens through which every moment becomes a scene worth savoring, an opportunity for ordinary to become extraordinary.